Perplexity’s new subscription pays publishers for AI traffic, not just clicks

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Perplexity announced Comet Plus, a $5 monthly subscription service that offers access to premium content from trusted publishers and journalists while introducing a new revenue-sharing model. The service compensates publishers based on three types of traffic: human visits, search citations, and AI agent actions, ensuring publishers and journalists get paid when AI systems access and synthesize their work. Perplexity says it will distribute all subscription revenue to participating publishers, keeping only a small portion for compute costs. Perplexity also says its goal is to create sustainable economics for quality journalism as AI transforms how people consume information online. The subscription comes free with Perplexity Pro and Max memberships, with the full publisher roster to be announced when the Comet browser becomes publicly available. (Perplexity)

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