Hi I am looking for Generative AI use cases where it can be applied in financial services
Your question is very general. Considering “Generative AI” is generating of audio, video text the same way as a human does, you can start e.g. with some chatbots to answer questions relevant for financial services, or create videos with avatars for training of your associates, etc. Possibilities are endless.
I personally wouldn’t force to use Generative AI everywhere, only where it make sense. In many cases you can find more simple solutions/alternatives.